The uproar over the recent United Colors of Benetton ad campaign is because the leaders featured in the Ads are alive and kicking & their “acts” as featured in the campaign is considered controversial! But the whole “kiss and make up” thought seems inspired from a Lithuanian Ad for Dansu as I stumbled upon it while surfing. Is it a case of Plagiarism or Inspiration or Just Great Minds Thinking alike?
The Dansu ad was published in May 2011 in www.adsoftheworld.com while Benetton Ad was published a while ago. Dansu Ad features Sir Winston Churchill and Stalin while Benetton Ad features current leaders from across the world. But while one campaign apparently got a mooted response, the other has triggered a debate.
The Benetton Ad